Here are the five elements of a perfect PPC Campaign:
- Highly targeted and relevant keywords
- Small, tightly grouped, ad groups based around the same terminology
- Text ads that match the keywords(and terminology) exactly
- Landing pages that match the keywords and the text ads exactly
- Tracking software that allow you to ensure that the keywords are paying for themselves
If you can get this right, a huge portion of the work is done and a profitable campaign may very well have been built.
Still there can be challenges to overcome; here are two of the most common obstacles that can ruin it anyway:
- Too much competition makes the keyword bids to expensive.
- The product doesn’t make enough money to bid on these expensive keywords
PPC Affiliate Marketer
Being an affiliate marketer, the second obstacle is often a major problem because we’re often being paid only a small percentage on the products for which we generate sales.
Utilize Long Tail Traffic
When this second problem arises, we often have to utilize the long tail traffic (because we most often don’t have any control over the referral fee). The long tail search terms have much lower volume and as a result much less competition and lower click costs.
Time Consuming Setting Up Campaigns
But there’s a reason as to why there’s much less competition on the long tail keywords. Most marketers either don’t know about the long tail keywords, or don’t have the time to setting up campaigns and all of the ad groups to target these phrases specifically.
At first, we didn’t utilize them either. However, as competition became fiercer we decided we couldn’t disregard them any longer. We desperately needed a system so that we quickly and easily could utilize this valuable traffic, in a more effective manner.
Speed PPC – An Invaluable PPC Tool
We began our research among the available PPC Tools on the market, after about 45 minutes we’ve decided to go with a piece of software called SpeedPPC, this is an awesome tool! We had no idea that tools like SpeedPPC even existed, imagine the look on our faces when we realized that we could save hundreds and hundreds of hours with this PPC Tool.
Speed PPC – The Campaign Software
The whole philosophy of SpeedPPC is about keeping the anatomy of the perfect PPC campaign, but adding the ability to do it faster. Much faster – usually thousands of times faster!